Why Most KOL Campaigns Don't Move Token Metrics?
Before getting to what works, it's worth understanding why most campaigns fail at the token level. The most common issue is audience mismatch: a KOL's followers might be broadly interested in crypto, but not in the specific type of project being promoted. A DeFi yield protocol being promoted to an NFT-collector audience might generate views but produces almost no relevant wallet activity
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The second issue is messaging that generates excitement without generating conviction
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